The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Research
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1.5KConsumer Research: Expectations and Loyalty
Consumer expectations are constantly changing. We live in a complex world with complex issues — and consumer expectations are constantly influenced by...
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3.4KAustralia Customer Loyalty and Loyalty Program Research Study
[Editor’s note: Adam Posner is a Certified Loyalty Marketing Professional (CLMP) and CEO of the Point of Loyalty. This research was conducted...
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1.4KAcademic Study Unveils New, Revamped Huff Model to Inform Site Selection for Retail Stores
Utilizing SafeGraph foot-traffic data and Led by Academics from the University of Wisconsin-Madison and the University of Virginia, Study Revamps the Traditional...
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2.1KAre Loyalty Programmes Even More Important in These Challenging COVID-19 Times?
And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...
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2.7KNew Research From the UK: Rewards are the Most Important Part of Loyalty
The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...
Recent Posts
5 Inflation-Inspired Ideas For Improving Retail Loyalty Now
CRMC #TBT Interview Series: Yan Côté, US Consumer Marketing Director, ExxonMobil
Loving the Lifestyle: How lifestyle rewards can help loyalty programs differentiate and drive brand stickiness
Mission: Loyalty – Episode 5 – Learn From the World’s Biggest Brands
Mission: Loyalty – Episode 5 – Learn From the World’s Biggest Brands
#309: The Future of Crypto Rewards – Research from the Loyalty Academy and Bakkt
