Research Archives

New Research From the UK: The Significant Value of Promotions to Loyalty Programmes

Promotions are a much misunderstood and under-appreciated marketing discipline and they play a critical role within loyalty programmes. They have the power...

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Coniq releases its 2021 global predictions for retail destinations

E-commerce will create billion dollar shopping centres London – 15 December 2020: Mall operators with large portfolios of retail destinations that embrace e-commerce...

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Brand & Marketing Trends For 2021

For the past 35 years, Brand Keys, has conducted a year-end examination of our independently-validated loyalty and engagement metrics from 100,000+ consumers...

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Merkle Releases Special Edition of Loyalty Barometer Report

Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors Columbia, MD, September 01, 2020 — Merkle (www.merkleinc.com), a leading...

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COVID-19 Impacts on Travel Habits: New Study of 1045 U.S. Travelers

[Editor’s Note: We came across this study which surveyed 1045 U.S. travelers (55%+ were millennials) about their behaviors and attitude towards travel...