[Editor’s note: Adam Posner is a Certified Loyalty Marketing Professional (CLMP) and CEO of the Point of Loyalty. This research was conducted...
Utilizing SafeGraph foot-traffic data and Led by Academics from the University of Wisconsin-Madison and the University of Virginia, Study Revamps the Traditional...
And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...
The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...
Global panel of Loyalty Marketing professionals examines the challenges and pitfalls that impact the success of customer loyalty programs. DEERFIELD BEACH, FLA....