Research Archives

Australia Customer Loyalty and Loyalty Program Research Study

[Editor’s note: Adam Posner is a Certified Loyalty Marketing Professional (CLMP) and CEO of the Point of Loyalty. This research was conducted...

1.3K

Academic Study Unveils New, Revamped Huff Model to Inform Site Selection for Retail Stores

Utilizing SafeGraph foot-traffic data and Led by Academics from the University of Wisconsin-Madison and the University of Virginia, Study Revamps the Traditional...

1.8K

Are Loyalty Programmes Even More Important in These Challenging COVID-19 Times?

And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...

2.1K

New Research From the UK: Rewards are the Most Important Part of Loyalty

The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...

2.1K

Loyalty Academy Releases the 2019 Delphi Report™: Why Loyalty Programs Fail

Global panel of Loyalty Marketing professionals examines the challenges and pitfalls that impact the success of customer loyalty programs. DEERFIELD BEACH, FLA....