While change can bring challenges, it also brings new opportunities. To move forward in step with the impact of COVID-19, and ahead of changes already underway prior, Bond's 2021 Loyalty Report made changes to provide a new blueprint for brands who are looking to thrive and lead as consumers form new norms and lasting bonds with the Brands that earn their loyalty.
Join Bond’s experts Phil Rubin, EVP, Global Insights & Strategic Partnerships and Michelle Sequeira Yee, Senior Loyalty Consulting Director, who will:
- Unpack key report data and provide insights on how consumer sentiment has shifted;
- Walk attendees through the new drivers of loyalty and the notion of Customership;
- Spotlight best-in-class brand and program examples and the tools that matter most, and
- Share their perspectives and actionable ideas on how to deliver customer experiences bonded by loyalty in our new environment.
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Now in its 11th year, and produced in partnership with Visa, The Loyalty Report is the industry’s most comprehensive and longest-standing study of its kind on customer engagement, loyalty attitudes, behaviors, drivers, and market dynamics. This year's 2021 report features an assessment of 450 loyalty programs by more than 25,000 North American consumers across a range of key sectors, including payments, retail, grocery, delivery, gas, dining, hotel, airline, coalition, and more.
A die-hard Saints fan, Phil Rubin (EVP, Global Insights & Strategic Partnerships, Bond Brand Loyalty) knows a thing or two about loyalty. Over the course of his over 20-year career, he’s blended experience and innovation to evolve the way businesses identify, retain and expand their best customers. An impeccable leader with passion to spare, Phil founded the loyalty practice at Loyaltyworks, and led the spin-off and formation of rDialogue which was acquired by Bond Brand Loyalty in 2020. Through the years, some of the world’s smartest companies including Delta Air Lines, Citi, Cox Communications, Macy’s, and GTE Wireless have sought Phil’s expertise and it’s no surprise why. He’s fiercely loyal to his craft, his clients, and his teams (both rDialogue & the Saints) and he’s managed to build a team of high-caliber marketers who share his integrity and dedication. Phil is a member of the Board of Regents for The Loyalty Academy and a CLMP.
Michelle Sequeria is Senior Director, Consulting, at Bond Brand Loyalty and over the past 16 years has worked in all facets of digital marketing – including CX and UX strategy, platform integration, mobile solutions, loyalty program design, enterprise engagement, e-commerce, CRM strategy and measurement planning, and social connections.