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The 2018 Delphi Report: The Future of Loyalty Marketing

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By: Wise Marketer Staff |

Posted on September 20, 2018

The customer loyalty industry is changing rapidly. Under attack from every form of technological, psychological and demographic disruption, loyalty marketing must evolve or lose its place within the marketing arsenal. The stakes are very high. What will the future hold?

“Times and conditions change so rapidly that we must keep our aim constantly focused on the future.” – WALT DISNEY, American entrepreneur, animator and film producer

The Loyalty Academy convened a panel of experts in the Spring of 2018 to tackle the delicate and often dangerous task of predicting the future. Every member of the panel is engaged in the loyalty marketing industry in one way or another; every one of them has a keen eye on trying to shape the future of our industry. Each has commercial interests, as the panel included service providers, consultants, brands, technologists and payment industry specialists with an average of over 25 years of loyalty related experience across global markets. Hence, each carries their own unique bias shaped by their past, their present endeavors and their future insights. The majority carry the distinction of Certified Loyalty Marketing Professional™ as recognized by The Loyalty Academy. The remainder are members of the Customer Strategy Network, a global consortium of consultants and practitioners.

As Buckminster Fuller once wrote – “We are called to be architects of the future, not its victims.” The Delphi Panelists hope that this report will offer a few tools and building blocks.

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