300 Reports, Already Filtered for You
Ask a Certified Loyalty Marketing Professional™ what comes with the designation, and you'll hear about the coursework, the credential, the badge value, maybe the community events. Fewer mention the VAULT, a lesser-known benefit that keeps paying off after the exam is over.
The Loyalty Academy™ VAULT is a curated research library, built over years and now holding roughly 300 assets consisting of studies, conference presentations, white papers, and practitioner tools gathered from sources around the world. It's easy to overlook because it isn't a course or a certificate — it's just there, waiting to be used, which means it's also easy to forget about once the initial coursework is behind you.
The case for revisiting it comes down to time. The Loyalty Academy receives hundreds of reports and white papers every year, on top of conducting original research of its own. Instead of every practitioner independently sifting through that volume — or prompting an LLM and hoping it surfaces the right source — the VAULT reflects a practitioner-level filter, serving up information that’s useful, current, and worth a working professional's attention.
Here's a selection of content that’s been added in just the past few months:
- Dotdigital's Customer Trend Index surveyed 4,000 consumers across four countries to test assumptions about shrinking brand engagement and AI's role in the path to purchase — useful ground truth for anyone questioning whether loyalty programs still move the needle with Gen Z.
- Suzy Market Research's 2026 Shopper Loyalty Survey pushes further, arguing that consumers are less loyal than retailers assume and are switching routinely on price and promotions — a healthy check against internal assumptions about program performance.
- Forrester Consulting's The Underutilized Superpower Hidden In Loyalty Data (commissioned by Zeta) surveyed 310 loyalty and marketing decision-makers and makes a data-backed case for loyalty programs as a core engine of customer insight, not just engagement.
- Tesco Bank's The Value of Loyalty study, based on interviews with 3,000 adults across Britain, offers a window into how loyalty behavior shifts under cost-of-living pressure.
- And for those managing internal teams rather than just customer relationships, The New Rules of Engagement 2026 turns the lens inward, examining what builds a genuine culture of recognition — and what makes it spread.
Smart loyalty practitioners recognize that time and convenience are the most valuable currencies of today’s loyalty programs. The same applies to you as a professional. Your time is at a premium. The VAULT was designed to save you time and accelerate your path to achieve your goals. Translation: we have done a lot of work for you, and it’s reflected by the assets in the VAULT.
If you're a member of the CLMP™ Community, the VAULT is available now — log in to your member account at LoyaltyAcademy.org to browse it.
And if you haven't yet pursued the CLMP™ designation, this is a small window into the layered value offered by the Loyalty Academy to its CLMP™ community members. Completing courseware and achieving a professional designation is the first step. But it’s not a one-time credential, it’s an on ramp to success via curated, practitioner-vetted information that's genuinely hard to replicate on your own.
You can learn more at loyaltyacademy.org or contact us at loyaltyacademy.org/contact/