The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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[Webinar] Better Technology & Segmentation Improve Customer Engagement & Profitability

Increasing Customer Engagement and Profitability with Improved Segmentation Technology MYMOVE™ reaches people planning to move to a new address with information about...
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Getting to Know Executives in Loyalty: Mike Hughes of Exchange Solutions

Today we feature an interview with Mike Hughes, CEO Exchange Solutions. Mike is a seasoned executive with a long track record of...
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Reengineering Rewards and Gifting With Jonathan Legge of &Open

&Open’s New Gift-Giving and Rewards Concept We all hear a lot about “innovation”, but how should it truly be defined? The more...
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Part 2: Data Privacy and Data Security With Elias Partnership

In this month’s continuing coverage of Data Security & Data Privacy, we talk with Dean Armstrong QC and Richard Dutton, two of...
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[Webinar] Kendra Scott: Unwrapping 164x Holiday ROI with Personalized Text Messaging/SMS

Nearly 75% of US adults plan to complete their holiday shopping primarily online this year. And as smartphones drove over $50 billion...
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How Can Loyalty Auctions Make Your B2B Loyalty Marketing Program a Winner?

We sat down with Glenn Shaw, Client & Business Development Director for New Zealand and Australia at B2B loyalty specialist Incentive Solutions,...
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B2B Loyalty Marketing: A Fresh Perspective from AUS/NZ

B2B has been a hot topic during 2020 and we have shared viewpoints from both a US and UK perspective over the...
403

How VOXI is Defining the Next Generation of Loyalty Marketing

VOXI is a mobile network that is defining the next generation of loyalty with their VOXI Drop program. It is a simple...
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Purpose Driven Marketing is Here… for Good

Consumers are becoming more attuned than ever to the authenticity of the brands they prefer. Research completed since the pandemic took hold...
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[Webinar] Creating Contactless Loyalty: Building Human Connections in an Increasingly Contactless World

The rapidly changing environment for many businesses as a result of the pandemic has put contactless loyalty at the forefront. Businesses are...

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