The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Listen & Watch
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17.9K#351 : Loyalty and The Magic of Marketing with Rory Sutherland
Today’s episode features Rory Sutherland, the best-selling author of Alchemy, The Surprising Power of Ideas That Don’t Make Sense and the Vice Chairman of Ogilvy Group in...
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3.5KCRMC #TBT Interview Series: Veronica Moturi, Brinks Home & George Khachatyran, Offerfit
Why Do in a Decade What You Can Now Do in Months with Automated Experimentation Shares Offerfit’s George Khachatryan This week’s CRMC...
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3.2KCRMC #TBT Interview Series: Sleep Number’s Lisa Erickson
Lisa Erickson, Senior Director of CRM & Loyalty for Sleep Number Cuts Right to the Chase on What Customer’s Expect Sleep Number’s...
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17.7K#348: The Points Guy Highlights Customer’s Loyalty Expectations and Needs
This episode features an industry legend – Brian Kelly, who is well-known to millions of people as the “Points Guy” – the original...
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17.5K#347: From Fans to Fanatics with Doug Glazer of Fanatics
Today’s episode explores the connection between fans, especially sports fans, and Fanatics the company, which in the last decade has grown from a modest...
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#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
