The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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1.8KUsing First Party Data To Enhance Customer Experience Within Your Loyalty Program & Beyond
In an effort to fight through market saturation, brands are continuously exploring ways to enhance customer experiences and drive loyalty expansion. In...
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1.2KTake A Deep Dive on Loyalty Data: An Executive Interview With Brenda Higuchi
If you like the metaphor that “data is the new oil” of digital marketing and customer loyalty, then Brenda Higuchi would be...
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1.2KA Reckitt Perspective: Engagement Transformation for Increased ROI, Globally
According to an HBR study only 15% of marketers have a 360-degree view of customer data and the organizational structure to make...
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1.2K2The North Face Explores New Terrain With an Innovative Loyalty Program
The North Face (TNF), known all over the world for their puffy jackets and commitment to outdoor exploration, recently redesigned, rebranded, and...
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354Women in Loyalty: Episode 10 — Chayya Bassi, QBF
Season 2 of our Women in Loyalty™ series kicks off with Chayya Bassi, CLMP™, Co-founder and Chief Loyalty Strategist, QBF Consulting. QBF...
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#240: Collinson’s Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region
The Loyalty Academy Announces Global Penetration of CLMP™ Professionals
The Start of the New Post-COVID Employee Relationship — Pillar #1: Attraction