The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Listen & Watch
-
2.1KExecutive Interview: Judd Marcello, EVP of Global Marketing at Cheetah Digital
When Cheetah Digital announced their acquisition of Wayin a month or so ago, we felt it was industry news worth publishing. To be...
-
1.7KA few minutes on Premium Loyalty with Carlos Dunlap-Beard and Chris Cobb of Clarus Commerce
Chris Cobb and Carlos Dunlap-Beard of Clarus Commerce discuss some of the hotter topics from this year’s CRMC conference as well as...
-
2.7KLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
-
2.1KLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
-
2.1KExecutive Interview: Drew Carter of Maritz Motivation
Wise Marketer CEO, Bill Hanifin, had a (virtual) sit-down with Drew Carter, President of Maritz Motivation to get his perspective on what...
-
4.4KA few minutes with Dominic Hofer, CEO of Loylogic
Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the...
-
2.3KExecutive Interview: Brandon Logsdon of PDI Marketing Cloud
When we first met up with Brandon Logsdon last November, we were discussing some of the radical changes taking place at that...
-
4.2KLoyalty through a Millennial lens: 3-part series
We thought we would put the definitive cap on the question that has been dogging loyalty marketers for the past decade by...
-
2.7KExecutive Interview: Dennis Becker, CEO of Mobivity
Mobivity has been on our radar for the past year or so as they have been making waves in the restaurant world...
-
2.8KHow to Recover Brand Loyalty after Disaster
If you took an informal office poll and asked your colleagues to name 5 companies with the worst PR disasters in the...
