The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Listen & Watch
-
3.6KExecutive Interview: Michael Grillo of ACI Worldwide
Michael Grillo runs the marketing efforts at ACI Worldwide’s Merchant Solutions area. The fact that ACI Worldwide is so large is a...
-
2.9KExecutive Interview: Steve Corcoran, USMC (Retired)
On Leadership, Trust & Loyalty Editor’s Note: Leadership is a hot topic. It is also a vitally important topic that can be...
-
4.5KThe Executive Interview: Efrem Berman
One of the best aspects of being in this kind of media job is the opportunity we get to converse with some...
-
3.0KThe Wise Marketer Executive Interview: Len Covello, CTO of Engage
Our COO, Aaron Dauphinee, had the opportunity to meet Engage’s CTO, Len Covello. Recently Aaron talked with Len about the role of...
-
2.4KExecutive Interview: The Human Element of CX
The Wise Marketer Executive Interview: Howard Curtis of Impact 21 Bill Hanifin, CEO of The Wise Marketer, recently sat down with (virtually)...
-
5.2KThe Wise Marketer Executive Interview: Brandon Logsdon of PDI
Recently, PDI announced its acquisition of Outsite Networks. The acquisition reinforces PDI’s commitment to provide convenience retailers with transformative solutions and business services...
-
4.0KHatch Loyalty announces the sale of Belly assets
We spoke with Jake Kiser, Hatch’s Chief Revenue Officer, about what that means for the company internally – and its impact in...
-
3.2KExecutive Interview: Ray Clopton, CEO of Wilbur Rewards
Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t...
-
4.1KOptimizing Loyalty: Motivating members to redeem
The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of rewards in driving customer engagement and loyalty...
-
3.2KOptimizing Loyalty: Removing costs from a Loyalty Program
The business value of loyalty programs is under constant scrutiny and often Marketing’s budget is an easy first target when there are...
