Executive interview with Becky Hill, President Points at Work
In September 2025, CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), announced the launch of Points-at-Work, a modern loyalty platform that helps businesses incentivize and reward partners, distributors, and employees.
The Points-at-Work platform is designed for businesses across industries, allowing them to target specific business needs such as incentivizing deal sales and employee performance, or encouraging consumer buying by retail distributors at the point of sale.
Points-at-Work supports reward programs of all sizes, from simple gift cards to complex, multi-currency programs with custom tiers and promotions. Businesses build and launch their programs within a few months, personalizing the experience to their brand and audience.
In the original press release, Becky Hill, President of Vanson Technologies (parent company of CORA, commented “Strengthening connections and building brand loyalty requires more personalization and timeliness than ever before. Points-at-Work has been redesigned from the ground up to help businesses reward the people who drive their growth. In turn, it motivates performance and delivers measurable results, creating a true win-win for companies and their partner and distributor networks. We’re proud to offer a modern, configurable and scalable platform that makes this possible.”
This intriguing announcement demanded more coverage and in this live interview, Wise Marketer Group CMO Aaron Dauphinee sat down with Becky Hill to talk through how Cora is redefining channel loyalty.
In the interview, you’ll get to know Becky, Cora and hear the details of this new platform that is changing the way brands can create solutions in channel loyalty.
Time Stamps for the Time Starved:
1:00 – Getting to know Becky Hill
5:00 – Who is Cora Loyalty?
10:38 – Exploring the new Points at Work platform
14:45 – What are the biggest changes in customer loyalty over recent years?
25:30 – Current trends in Financial Services Loyalty
29:20 – The role of call center and customer support in customer loyalty
32:15 – Summary thoughts from Becky on today’s customer loyalty industry
33:45 – Becky shares an “epiphany moment” in customer loyalty
Editor’s Note:
Becky Hill is President of Points-at-Work, previously Vanson Technology Services (a company of CORA Group), a turnkey technology platform that powers commercial rewards programs companies use to incentivize either their employees’ performance or their channel partners’ sales efforts.
Prior to her role, Becky was Senior Vice President of Loyalty at U.S. Bank. Becky spent 18 years of her career at U.S. Bank, in the Payments division. She initially supported credit card acquisition strategies for the bank’s consumer and small business programs and later managed all aspects of the bank’s rewards platform for internal and co-branded credit card programs. This included a variety of cards like U.S. Bank Altitude, Cash+, and FlexPerks Reserve products.
Along with multiple co-branded credit cards like, Fidelity, Harley-Davidson and Kroger Family of Stores. Becky would partner with program managers to support acquisition, attrition, benefit, and redemption strategies to keep the bank’s cards top-of-wallet.