The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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2.1KExecutive Interview: Brandon Logsdon of PDI Marketing Cloud
When we first met up with Brandon Logsdon last November, we were discussing some of the radical changes taking place at that...
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4.0KLoyalty through a Millennial lens: 3-part series
We thought we would put the definitive cap on the question that has been dogging loyalty marketers for the past decade by...
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2.5KExecutive Interview: Dennis Becker, CEO of Mobivity
Mobivity has been on our radar for the past year or so as they have been making waves in the restaurant world...
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2.6KHow to Recover Brand Loyalty after Disaster
If you took an informal office poll and asked your colleagues to name 5 companies with the worst PR disasters in the...
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1.6KA few minutes about UK Loyalty with Charlie Hills
Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...
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3.2K1How did Nike’s “Blowout” affect Brand Loyalty?
It’s one thing to experience a product failure. Its entirely another thing when its your signature product and that happens in front...
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2.8KExecutive Interview: Robert Passikoff
I was introduced to Robert Passikoff recently by a mutual friend. We had a lunch together and are becoming fast friends. But...
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3.2KExecutive Interview: Kurtis Van Horn
“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one...
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3.4KExecutive Interview: Tamara Oliverio, Epsilon
There is a semi-famous quote that goes something like this, “Life moves pretty fast. If you don’t stop and look around once...
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4.6KExecutive Interview: Theresa McEndree, Blackhawk Network
Theresa McEndree is VP of Marketing at Blackhawk Network, one of the largest – if not THE largest – provider of gift...
