Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on “profitable” new customers – quality over quantity!
This technique has proved invaluable as cookies have disappeared from the toolset that digital marketers have relied on for so many years.
In this week’s episode of Let’s Talk “a little” Loyalty, Tom Peace showcases how we can all use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential, from the original podcast hosted by Paula Thomas and featuring Joseph Taylor, previously SVP of Strategic Consulting and Operations for Epsilon.
Joseph shares real case studies and examples of brands who have already leverages this clever idea – so you can too!
Paula Thomas
CEO & Founder
Let's Talk Loyalty
“Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.
As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.
With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.
“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.
Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.
Her nickname is the “Oprah of Loyalty”.
