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#373: Circle K Subscription Loyalty for Car Wash (Short Summary Show)

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By: Wise Marketer Staff |

Posted on May 2, 2023

Circle K⁠ operates the largest global network of car washes, with more than 2,750 units worldwide and their subscription-based loyalty program is hugely popular and successful.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom Peace highlights a niche, but highly successful subscription-based loyalty program for Circle K car wash, from the original podcast hosted by Paula Thomas and featuring ⁠Lars Hecht⁠, who leads the car wash category globally.

Circle K’s commitment to innovation has been the driving force of this dramatic evolution for the car wash industry, so listen to hear the complex and compelling journey they’ve been on to ensure the success of this new business model.

From subscription insights to beacons, this episode discusses fascinating technology innovations that engage customers, increase trip frequency and create a powerful opportunity for recurring revenue.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.