Put yourself in the shoes of your CTO. Or maybe you are that person. Imagine that you’ve been invited to join a newly formed Loyalty Steering Committee being formed to promote a cross-functional approach to managing your company’s loyalty program.
Walking into the first meeting, you listen to marketing people making the case that you must quickly add capabilities to meet customer demands. Trying to reign in expectations, you gather everyone’s attention and say, “look folks, we need a reality check.” “These may be good ideas, but we have a backlog of IT projects a mile long that will keep our team fully tasked for at least 18 months. The tech debt we are dealing with is enormous.”
Wouldn’t it be great if your team had a solution to propose that embodied flexibility, short lead time, and minimal impact to your team? This webinar, created in conjunction with Exchange Solutions outlines the future of loyalty technology architecture and is titled Using Modular Loyalty as a Plug & Play, Low-Risk Enhancement to Your Program.
The conversation dispels one urban myth of customer loyalty, that retailers should not have to rely on a massive, expensive project every few years just to keep up with changing customer purchase patterns.
- Scott MacDonald is a seasoned leader with over 20 years of experience delivering SaaS & Managed Service solutions in the MarTech space and is responsible for the leadership and management of all aspects of product strategy, delivery, and performance.
- Jen Hickling has over 20 years’ experience designing, implementing, and operating loyalty solutions, and has worked with leading retailers such as Sobeys, Rexall, Lowe’s, Esso, Petro Canada and many more.