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#378: Loyalty Strategy Insights for 2023 with Epsilon's Shannon Ottinger

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By: Wise Marketer Staff |

Posted on May 11, 2023

This episode features one of the loyalty industry’s leading strategy experts!

⁠Shannon Ottinger⁠ is the Vice President of Loyalty Consulting at ⁠Epsilon⁠, based in Atlanta, and in this episode, she shares some extraordinary experiences and insights on the key loyalty concepts that brands are excited about in our industry in 2023.

Listen to hear how Epsilon is helping clients begin to measure *emotional* loyalty, a concept we all know is absolutely critical to focus on with our members, but it can be extremely hard to create emotional loyalty and even harder to measure it!  

Shannon also shares how brands are thinking about localizing their global loyalty strategies as well as other exciting examples of some exceptional loyalty programs she admires around the world.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.