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#360: Understanding Loyalty in Europe - The European Loyalty White Paper

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By: Wise Marketer Staff |

Posted on March 30, 2023

This episode features some incredible pan-European loyalty research which is literally hot off the presses.

Charlie Hills⁠, MD of ⁠Mando Connect⁠ in the UK joins "Let's Talk Loyalty" today to share their latest research report which is the first one researching loyalty insights from across Europe.

Charlie shares key insights such as the membership, appeal and impact of loyalty programs across 24 European markets, featuring input from 7 loyalty experts and 3 loyalty program owners.

We are joined also by ⁠Nick Fishbourne⁠ from ⁠YouGov⁠ who explains how this huge piece of research was conducted.

Listen to learn all about loyalty in Europe. 

Today we are also delighted to announce that Charlie Hills will be joining us as our new guest host. Charlie will be hosting six episodes of Let's Talk Loyalty over the next six months.

Stay tuned to catch her first episode on 12 April 2023.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.