How can brands balance customer loyalty with profitability?
Carly Neubauer speaks with Roz Travers-Hucker, Head of Marketing at Canningvale Australia, about using customer data, relevant rewards and emotional connections to drive sustainable growth.
Roz shares lessons from Best Friends Group’s paid membership program and Canningvale’s Home Lovers Club, exploring loyalty economics, customer engagement, and the importance of creating value for both customers and the business.
