What does it take to build a loyalty strategy that delivers more than points, discounts, and transactions?
Bridget Blaise-Shamai speaks with Jacek Materna, CEO of TrueLoyal, about the evolution of modern loyalty — from customer communities and authentic advocacy to gamification, UGC and connecting online and offline behaviour.
Jacek shares real-world examples from brands including Nestlé Purina, Hero Cosmetics and more, while explaining why incrementality and measurable lift should be at the heart of every loyalty investment. They also explore how brands can turn customer communities into a source of insight, content, engagement and acquisition — and why the future of loyalty is about creating experiences that genuinely earn customer commitment.
This episode is sponsored by TrueLoyal.
