Let’s Talk Loyalty Episode #804
Ahold Delhaize USA is a division of global food retailer Ahold Delhaize, operating multiple brands in the US which, taken together, comprise the largest grocery retail group on the East Coast and the fourth largest in the nation.
In this episode of Let’s Talk Loyalty (#804), Wise Marketer Group CEO speaks with Megan Chickrell, Sr. Manager, Loyalty Strategy, Ahold Delhaize USA.
Megan is a dynamic marketer and a force in the grocery sector, just named one of Progressive Grocer's 2026 Top Women in Grocery: Rising Stars!
Megan was interviewed in October 2024 by Paula Thomas, where they talked through current loyalty initiatives at Ahold Delhaize.
In this episode, Bill and Megan expand on this conversation, discussing the evolution of loyalty and personalization, how customer expectations are evolving alongside technology and AI, and the unique opportunities and challenges for customer marketing in the grocery sector.
