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Microsoft puts Super Bowl might behind AI platform Copilot

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Wise Marketer Staff

Posted on February 15, 2024

Copilot will enhance user experiences across the Microsoft 365 suite, Bing, and Windows OS

Microsoft recently announced Copilot, an AI platform that brings AI capabilities into a single experience. In the September 2023 launch event, Microsoft described Copilot as “your everyday AI companion”, saying “Copilot will uniquely incorporate the context and intelligence of the web, your work data and what you are doing in the moment on your PC to provide better assistance, while protecting users privacy and security.”

Amping up its promotion of this service Microsoft produced a noteworthy commercial return to the Super Bowl, showcasing Copilot, its AI-powered tool designed to revolutionize productivity and enhance user experiences across the Microsoft 365 suite, Bing, and Windows operating systems. You can watch the commercial here.

The commercial highlighted the company's commitment to innovation and furthering the advancement of artificial intelligence.