A few months ago, we covered the story of the Blind Loyalty Challenge, an initiative created by Amanda Cromhout. Amanda is a tenured loyalty professional based in Cape Town, South Africa, and the founder/owner of Truth Loyalty. Earlier this year, Amanda published Blind Loyalty, a book inspired by an arduous personal health journey.
To continue to raise awareness for the Blind Loyalty Challenge, Amanda has done a series of Blind Loyalty interviews. Bill Hanifin was put under the spotlight this month and he is relieved that Amanda didn’t quite stump him with any of her questions. You can see the interview here.
