October 28, 2026
1:00 PM ET
Register below for this event.
ABOUT
Is customer loyalty still achievable in an AI-driven, value-conscious economy?
While many retailers remain stuck in "order-taking" mode—reacting to price wars with deep discounts—agile marketers are taking a different path. By anchoring their strategy in data precision rather than "shiny objects," they build lasting relevance without sacrificing margins.
Join executives from Shoe Carnival and SheerID for a tactical look at how Shoe Carnival evolved its digital customer experience to build a resilient, responsive loyalty model. You’ll walk away with a framework to build a scalable foundation of permissioned data—empowering your team to pivot seamlessly when market signals shift and drive growth regardless of economic headwinds.
In this session, you’ll learn:
- How to move beyond generic discounting by targeting high-value audiences with personalized offers and experiences that build lasting loyalty and community.
- Strategies to build an agile data framework that allows your team to adapt instantly as consumer trends evolve.
- Practical tactics to delight your core customer base while winning high-value shoppers.
FEATURING
Jennifer Rodgers is a Product Manager at Shoe Station Group, where she leads the digital customer journey across checkout, payments, fulfillment, returns, and loyalty for ShoeCarnival.com and ShoeStation.com. Her work focuses on improving conversion, operational efficiency, and customer retention across an increasingly omnichannel retail experience.
With a background in eCommerce merchandising, content, and marketing, Jennifer brings a holistic perspective to how technology, customer experience, and business strategy come together. She is particularly passionate about the future of checkout, payments, and post-purchase experiences.
Rebecca has had a highly successful career steering sales, marketing, and customer success teams through exceptional growth. This rare trifecta of leadership experience has helped her scale B2B and B2C SaaS companies across functional, business, and geographic boundaries.
To optimize revenue and build effective go-to-market strategies, she uses a data-driven approach to surface a deep understanding of a customer’s needs, and then translates those insights into growth and expansion plans that easily scale.
As the revenue leader at SheerID, Rebecca creates demand for SheerID’s unique offerings and cultivates awareness of the value they provide to the world’s most admired brands.
YOUR HOSTS
Bill Hanifin is CEO of Wise Marketer Group (WMG), home to The Wise Marketer — the Global Voice of Customer Loyalty — and The Loyalty Academy™, the world's only professional certification body for loyalty marketers. More than 1,200 professionals across 57 countries have earned the Certified Loyalty Marketing Professional™ (CLMP™) designation through the Academy's programs.
Active in the customer loyalty and payments industry for over two decades, Hanifin has designed, implemented and managed customer growth strategies and loyalty programs for globally recognized brands — including American Express, Visa, Mastercard, Shell, PepsiCo, Panera Bread, 7-Eleven, Circle K, and Scotiabank — across more than 20 countries and virtually every customer-facing vertical market.
A specialist in consumer purchase behavior, Hanifin has developed proprietary models for loyalty ROI modeling and customer lifetime value, turning complex loyalty economics into frameworks audiences can act on immediately. In addition, Bill has pioneered linkages between behavioral science and data driven marketing / customer loyalty.
A seasoned keynote speaker and workshop facilitator at industry events worldwide, he finds inspiration through participation in endurance sports over the past twenty years.
Aaron Dauphinee is CMO and Partner at Wise Marketer Group (WMG) — home to The Wise Marketer™, the global voice of customer loyalty reaching 15,000+ professionals worldwide, and The Loyalty Academy™, the world's only professional certification body for loyalty marketers. More than 1,300 professionals across 55 countries have earned the Certified Loyalty Marketing Professional™ (CLMP™) designation through the Academy's programs.
With 25+ years in consumer-centric and data-driven marketing, Aaron is an award-winning B2B marketer and recognized thought leader in customer loyalty strategy, loyalty program design, and using data intelligently to drive brand value. His career spans senior roles at Bond Brand Loyalty — where he led the development of The Loyalty Report™ — as well as Rubikloud (CMO), Aimia, Gartner CEB, Alliance Data, and Shell Canada. He also taught Marketing for five years at Toronto Metropolitan University.
At WMG, Aaron drives the research, education, and content initiatives that equip loyalty professionals at every level — from emerging practitioners to senior executives — to build deeper customer commitment and measurable business results.