January 29, 2025
1:00 PM ET
Register below for this event.
About The Event
Join Simone Pace—Head of Brand & Customer Strategy at Bath & Body Works—and Sean Claessen—Chief Strategy Officer at Bond— as they explore how the specialty retailer drives program success and business impact from a deep commitment to both associate and customer feedback, wants and needs. A relentless sense of reciprocity, clear-eyed execution, and a strong sense of customer desire governs all decisions about the program, and larger customer engagement and loyalty experience.This type of loyalty appeals to all senses, makes sense to customers and makes dollars and cents differences for the brand.
Key Takeaways
- Create loyalty programs that resonate by integrating feedback from associates and customers.
- Uncover the power of reciprocity in strengthening customer relationships while delivering measurable success.
- Discover Bath & Body Works’ innovative approach to loyalty, execution, and customer engagement. Learn how it translates into real financial gains for your business.
PRESENTERS
Simone Pace
Vice President, Brand & Strategy
Bath & Body Works
Simone Pace leads a team of experienced, curious, and passionate marketers charged with translating business strategies & goals into meaningful customer-facing activations that both inspire customers and drive profitable sales growth. In her current role, she leads the Bath & Body Works Rewards Program Brand & Category Strategy, Customer Strategy, and Social & Influencer Strategy.
Prior to Bath & Body Works, she served in a variety of marketing leadership roles at Nordstrom, Ascena Brands and Designer Brands.
Sean Claessen
Chief Strategy Officer
Bond Brand Loyalty
When Sean Claessen solves for X, he always asks why. Through relentless curiosity, he has coalesced creativity and analytics, evolving the traditional strategy role to mesh finances and data to visual acumen and design thinking.
After years of living in Ad Land, he wanted to give clients results, not just a string of F-words: Fleeting—Frivolous—Fun work—instead, work that could better use space, time, and money to solve problems. He joined Bond in 2008, as Executive Creative Director, and has taken years of millennial marketing, experiential excitement and an appetite for innovation into all new realms.
He now draws on Loyalty and Customer Experience vocabularies to innovate better in-store, digital, and human-centered solutions that create return on investment and return customers.
A firm believer that disruption and rapid "pretotyping" offers all new possibility, he's relentless about agile testing and perpetual iteration. He thinks bigger, goes beyond, and shines light where others would just shoot in the dark.
Sean has been instrumental in growth solutions for brands like Sephora, Bath & Body Works, Ford, Rakuten, VISA, Adobe, Moncler and McDonald’s. His experience spans Financial Services to Manufacturing, Retail to Hospitality, because he doesn’t just address problems; he nurtures potential—in both his clients and his team.
A regular speaker and frequent industry commentator, at conferences and for publications around the world, Sean brings insight and entertainment to any topic. He is a natural-born leader who is both brilliant and electric. Through example and action, he energizes people and brands to want more, do more, and be more.
HOST
Bill Hanifin, CLMP™
CEO
Wise Marketer Group
Bill Hanifin has a 20+ year career in Customer Loyalty and Engagement and has worked with well-recognized brands including American Express, Circle K, Denny’s, Lucky Brands, Master Card, Maverik, McGraw Hill, Panera Bread, PepsiCo, Redbox, 7-Eleven, Scotiabank, Shell, Visa, and many more.
Bill has led the progression of customer loyalty from its early days of points and miles programs to the modern enterprise approach to customer centricity which creates long term value in customer groups and increases profitability and shareholder value for business.
Bill has worked with brands across multiple vertical markets and geographies and is passionate about understanding the driving forces of customer engagement and consumer purchase decision making. His financial background led to the development of a unique set of tools and financial models that help brands ensure they achieve positive ROI with their investment in customer marketing.
Bill is an accomplished speaker and trainer and has participated in numerous industry events around the world as a workshop facilitator and keynote speaker. He is a resident of South Florida, where he and his family have lived for many years. He is an avid outdoorsman and endurance athlete, having sparked some of his best ideas while on a long run, bike or open water swim.