Anonymous Shoppers: Goldmine or Blind Spot?

Myth busting on the impact of AI and other drivers of Modern Loyalty Marketing

November 6, 2025
1:00 PM EST

Register below for this event.

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About The Event

Anonymous shoppers are one of retail’s largest untapped opportunities, yet most brands struggle to engage them. In this webinar moderated by The Wise Marketer, RONA will share how they turn unknown browsers into loyal, high-value buyers with a simple, personalized, in-session approach. 

Join us to learn how RONA has: 

  • Delivered measurable incremental revenue and higher AOV 
  • Generated strong ROI with a light-touch implementation  
  • Lifted both repeat purchase rates and new customer conversion 


Walk away with practical steps to activate anonymous traffic, prove impact fast, and scale engagement without heavy integration or added complexity. This is a chance to learn from a real-world example you can use too. 

RONA 

RONA is a leading Canadian retailer of home improvement and construction products and services, owned by U.S.-based private equity firm Sycamore Partners. Founded in 1939, the company operates a mixture of company-owned and franchised retailers under multiple banners, including Rona, its big box formats Rona Home & Garden (Rona L’Entrepôt in Quebec), Rona+, as well as smaller brands such as Rona Cashway, Moffatt & Powell, and Dick's Lumber. 

Exchange Solutions 

Exchange Solutions is a cloud-based loyalty platform management company that delivers personalized loyalty solutions to B2C and B2B businesses, enabling them to build deeper and more profitable engagement with their customers. With more than 25 years of experience in the industry, Exchange Solutions transforms loyalty programs and promotions from being costly applications to productive and profitable capabilities for clients across various industries in the US and Canada. Current clients include retailers such as Esso™ and Mobil™, Sobeys Inc., McKesson, Suncor, Foot Locker and Bealls Inc. 

Featured Guest

Marie-Helene Cusson

Senior Director, Digital Merchandising & Analytics
RONA

Marie-Helene Cusson is Senior Director, Digital Merchandising & Analytics at RONA, where she leads the company’s digital strategy, data analytics, and online merchandising initiatives. Over the past decade with RONA (formerly Lowe’s Canada), she has held multiple senior leadership roles spanning e-commerce, brand marketing, and digital strategy, driving innovation across banners including RONA, Réno-Dépôt, Ace Canada, and Lowe’s.  

Her expertise ranges from go-to-market planning and customer intelligence to e-commerce merchandising and omnichannel marketing. Most recently, she spearheaded the launch of RONA’s award-winning AI-powered search platform, which earned the Retail Council of Canada’s “E-Commerce Experience” award in 2025. With nearly 10 years shaping the digital evolution of one of Canada’s largest home improvement retailers, Marie-Helene continues to champion customer-centric, data-driven innovation that enhances the shopping experience. 

Matt McCormack

Tennant Success Manager
Mall of America

Matt McCormack joined the Mall of America marketing team in 2022 to lead the development and launch of a new loyalty membership program—one of the first of its kind for a retail and entertainment destination. In 2023, he integrated MOA’s popular Holiday Rewards program into the new platform, enhancing value for both guests and tenants. With over 20 years of experience in sports and entertainment marketing, Matt has built a career on connecting with diverse audiences through innovative, integrated campaigns. Outside of work, he and his family of four stay busy with Irish dancing, high school theatre, and frequent travel adventures. 

HOST

Bill Hanifin

Managing Editor
The Wise Marketer Group

Bill serves as Managing Editor of The Wise Marketer, known as The Global Voice of Customer Loyalty. The media site has been publishing news, insights, and research on customer loyalty, CRM, digital marketing and more for the past 18 years. Bill is also CEO Wise Marketer Group which operates The Loyalty Academy™ and WMG Advisory Services.