As shopping malls continue to evolve in the digital age beyond traditional retail hubs into immersive lifestyle destinations, understanding Generation Z's shopping behaviors has never been more critical. This highly connected, experience-driven generation demands more than just transactions—they seek immersive, engaging, and meaningful in-store interactions. But what does that mean for mall operators, retailers, and brands looking to build long-term customer loyalty?

This webinar brings together a highly experienced group of top retail mall operators —specifically leaders from Mall of America and Cadillac Fairview — to discuss how Gen Z interacts with in-store shopping, events, and experiences, and how these behaviors differ from some of the other generational cohorts.

Our panel includes:

• Craig Flannagan, Vice President of Marketing at Cadillac Fairview
• Matt McCormack, Digital Product & Loyalty Manager at Mall of America
• Ben Chesser, Founder and CEO at Coniq

The aim of this discussion is to unpack Gen Z’s in-mall purchasing behaviors, their appetite for experiences, and their expectations for events and activations, including:

• The rise of mall-based experiences, pop-ups, store-within-store, and entertainment as loyalty drivers;
• How social media, digital integration, and sustainability are influencing purchase decisions; and
• Strategies that mall operators and retailers are using to enhance customer engagement and loyalty.

We’ll also explore how Gen Z compares to Generation Alpha (the next wave of shoppers) and trailing Millennials (the late tail of this shopping group) and what that means for the future of customer loyalty.  Take a glimpse into the future of shopping malls – from tech-driven experiences to community hubs.