THE FUTURE OF LOYALTY IN MEXICO

Wiser Forums™ Mexico 2025
September 25th, 2025​

A one-day Wiser Forums™ event presenting findings from a 2025 Mexico Loyalty Landscape research study, one of the first completed in this important market in over a decade.

This one-day forum is a unique opportunity for business leaders, marketers and decision-makers who seek a better understanding of how consumers think about their loyalty to brands. This is a unique opportunity for business leaders that want to raise their visibility in the Mexican market, as well as create impactful and insights-led engagement and experiences for their customers.

The agenda is centered on the insights from research studies tapping into the voice of the Mexican consumer, looking at consumer perceptions of the Mexican loyalty landscape, including Wise Marketer Group’s own 2025 Wiser Research consumer study.

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Presented by:

Event Info

Those attending this year’s Wiser Forum will have access to speakers from industry leading market research publications and leading loyalty brands within Mexico and globally.

September 25th, 2025 | Andaz Condesa (a Hyatt Brand) | Mexico City

*Attendee Pass Rate: $275 USD (approx. $5,150 MXN)

Early-bird rate until September 2, 2025: $199 USD (approx. $3,725 MXN)

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Schedule

Start Time End Time Session Brand
10:00 AM 10:25 AM Welcome & Introductions
  • WMG
  • Bill Hanifin
    		•
    10:30 AM 11:15 AM
  • Mexican Maketplace Circa 2023 (TBC)
  • The Loyalty Report - Mexico Study
    		•
  • Bond Brand Loyalty
    		•
    11:20 AM 12:15 PM
  • Mexican Marketplace 2025 (TBC)
  • WMG Wiser Research Study
    		•
  • WMG and Comarch
    		•
    12:15 PM 1:30 PM Lunch & Networking
    Sponsored by: Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP™) Community
    1:30 PM 2:00 PM International Brand Success Story:
    Brand Promise and Loyalty Promise Convergence
  • Amtrak or
  • Sandals
    		•
    2:05 PM 2:35 PM Comarch's Client Success Stories: Research Insights that Drive
    Customer Engagement Beyond a Loyalty Program
  • Comarch
    		•
    2:40 PM 3:10 PM Mexico Brand Success Story:
    Innovative Program Designs From the Mexican Market That Others Mirror
  • PepsiCo's Joy
  • Bas Super App
    		•
    3:10 PM 3:45 PM Break & Attendee Networking
    Sponsored by: Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP™) Community
    3:45 PM 4:45 PM
  • Diving Deeper, Future Insighs and Final Thoughts
  • WMG Wiser Research Study
    		•
  • WMG
    		•
    5:00 PM 7:00 PM
  • Networking Receptions
    Sponsored by: Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP™) Community

    		•

    Speakers and Agenda

    9:30 am - 10:00 am
    REGISTRATION 

    Bill Hanifin

    Wise Marketer Group CEO &
    Managing Editor
    The Wise Marketer

    10:00 AM - 10:40 AM
    Welcome to Wiser Forums™ Mexico 2025 – Future Proofing Loyalty as the Bridge Between Brand and Program

    This opening session will set up the day by introducing the main theme for the forum and setting the stage for the series of presentations and discussions.  Bill will outline the importance for viewing loyalty as extending beyond a brand’s rewards and recognition program to a marketing discipline that also encompasses the intent of your brand promise.

    Content focus: Mexico, Global

    Carissa Dougall

    VP Solutions & Growth
    Bond Brand Loyalty

    10:45 AM - 11:45 AM
    The Loyalty Report Mexico – Innovative Strategies to Deepening Connections with your most Devoted Customers to Elevate your Brand’s Impact

    This is a deep dive into key Mexican market insights from The Loyalty Report  – longest-standing data source of customer loyalty and engagement in the world to unlock the full potential of your loyalty programs by delivering unique, brand-aligned benefits that set you apart and cultivate genuine loyalty. Carissa will explore the pivotal, yet often overlooked, role of brand and communications in enriching the loyalty experience.

    Content focus: Mexico, LATAM, Global

    11:45 PM - 1:00 PM
    Lunch & Networking

    Aaron Dauphinee

    CMO & Business Development Officer

    Wise Marketer Group

    1:00 PM - 2:00 PM
    Wiser Research Mexico 2025 – Deeper Insights, Future Insights and Final Thoughts

    This is WMG’s first market research study to provide insights into the opinions of Mexican consumers on customer loyalty programs and related experiences with brands.  The Mexican market has long had many success stories and active programs but consumer mindsets have shifted since 2019.  Aaron will identify programs that are preferred by consumers and then dive deeper into the drivers of engagement that lead to these preferences, including what they desire when interacting with brands.

    Content focus: Mexico

    Luiz Paveloski

    LATAM Director

    Leonardo Del Campo

    Consulting Director LATAM

    2:05 PM - 2:45 PM
    Comarch’s Client Success Stories: Research Insights that Drive Customer Engagement beyond your Loyalty Program

    Comarch is a presenting sponsor of the Wiser Research Mexico 2025 study and in this session will showcase some of those consumer insights alongside client success stories for how Comarch helps its clients to create consistent and meaningful engagement with their customers. Luiz and Leonardo will take a fact-based approach combined with real-world examples to outline how you can best fuel your efforts to drive true loyalty with your customers.

    Content focus: Mexico, LATAM

    1:30 PM - 2:00 PM
    International Brand Success Story: The Convergence of a Brand’s Promise and their Loyalty Promise

    This session will look beyond the Mexican borders to provide an example of global success where the loyalty marketing discipline is integrated throughout an organization – creating a ‘loyalty company’ mindset that aligns the promises of brand and loyalty into one.

    Content focus: Global

    Roberto Muñoz


    NEXXIA

    2:50 PM - 3:30 PM
    TPREMIA’S Success Story: Loyalty Evolution – From Stand-Alone Programs to Ecosystems

    This session starts at home to provide insights to the development of TPremia, a local market ecosystem that includes Banco Azteca, Elektra and Presta Prenda, which is emerging as a marketplace success story.  Roberto will showcase how this evolved model is delivering exceptional experiences for Mexican consumers in a way that others operating brands are starting to take note of as it delivers on digital, mobile, and service expectations of customers  

    Content focus: Mexico

    3:30 PM - 4:00 PM
    Break & Attendee Networking

    Sponsored by: Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP™) Community

    Bill Hanifin

    Wise Marketer Group CEO & Managing Editor
    The Wise Marketer

    Aaron Dauphinee

    CMO & Business Development Officer Wise Marketer Group

    4:00 PM - 4:45 Pm
    Wiser Forums™ Mexico 2025 – Diving Deeper, Future Insights and Final Thoughts

    This final session will again turn to some of the insights from the research study but with an eye-toward the future and what loyalty marketers need to be aware of and considering.  Bill and Aaron will outline the Wise Marketer Group’s perspective on the future state of loyalty as well as provide a synopsis of the key take-aways from the speakers at the forum.  This will be a prelude that leads into the early-evening networking reception to foster fruitful conversations amongst attendees.

    Content focus: Mexico, Global

    5:00 - 7:00 PM
    WiseR Forums™ Networking Reception

    Sponsored by: Loyalty Academy’s Certified Loyalty Marketing Professional™ (CLMP™) Community

    Our forums are intentionally designed so that attendees can experience impactful insights and perspectives from our speaker line-up, but also have enough time to digest and discuss with fellow attendees.  This is the last attendee gathering of the day where we’d invite you to join us for a drink, continue the conversation, and meet other attendees in an informal environment.

    Sponsors

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    VENUE

    Andaz - Condesa (a Hyatt brand)

    Aguascalientes 158, Col. Hipodromo Condesa, 
    Cuauhtemoc, 06100 Mexico City, Mexico

    Attendees that are traveling for the Wiser Forum are not required to stay at the Andaz – Condesa.  There are a number of hotels nearby that allow for you to select accommodations that are most suited to your preferences and loyalty.

    BOOK NOW

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    Capacity at this event is limited and we will register individuals on a first-come basis.

    Please note that you will be taken to our Loyalty Academy website (loyaltyacademy.org) to complete your registration details and make payment.

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    Remember to book your room at the Hilton by Friday March 24th to get our discounted rate.