About Us
What is Wise Marketer Group?
For a quarter century, The Wise Marketer™ media brand has guided and served Loyalty Marketers and Loyalty Practitioners with the information, tools, resources, research, and insights they need to perform at a high level.
Click the blue play button to hear the story from our CEO Bill Hanifin and CMO Aaron Dauphinee in this video.
How long has Wise Marketer Group been guiding the loyalty industry?
Wise Marketer Group was formed in 2017 with the acquisition of The Wise Marketer™, the premier digital publication for customer loyalty, customer engagement, and customer-centric marketing.
That same year, the Loyalty Academy™ was founded as the first global source of independently produced loyalty education for this industry, and established the Certified Loyalty Marketing Professional™ (CLMP™) certification as the standard for globally recognized, comprehensive, industry-relevant designation.
Click the green play button to hear a quick synopsis of our origin story.
What is Wise Marketer Group?
For a quarter century, The Wise Marketer™ media brand has guided and served Loyalty Marketers and Loyalty Practitioners with the information, tools, resources, research, and insights they need to perform at a high level.
Click the blue play button to hear the story from our CEO Bill Hanifin and CMO Aaron Dauphinee in this video.
How long has Wise Marketer Group been sharing their expertise?
Wise Marketer Group was formed in 2017 with the acquisition of The Wise Marketer™, the premier digital publication for customer loyalty, customer engagement, and customer-centric marketing.
That same year, the Loyalty Academy™ was founded as the first global source of independently produced loyalty education for this industry, and established the Certified Loyalty Marketing Professional™ (CLMP™) certification as the standard for globally recognized, comprehensive, industry-relevant designation.
Click the green play button to hear a quick synopsis of our origin story.
“The customer marketing industry deserves a “higher-ground” platform to ensure the brightest minds can express their unique point-of-view and be recognized for their talent, vision, and success. We’re responding to demand and amplifying the importance of the industry for global brands.”
Bill Hanifin, CEO Wise Marketer Group
For a quarter of a century, The Wise Marketer media brand has informed and guided Loyalty Marketers and Loyalty Practitioners – the how, when, where, why and with what news, insights and research.
Wise Marketer Group was formed in 2017 with the acquisition of, The Wise Marketer, the premier digital publication for customer loyalty, customer engagement, and customer-centric marketing.
That same year, the Loyalty Academy was founded as the first global source of independently produced loyalty education for this industry and established the Certified Loyalty Marketing Professionalä (CLMP™) certification as the standard for globally recognized, comprehensive, industry-relevant designation.
The Wise Marketer Group operates with these shared beliefs
Facts Matter in Decision Making
Purposeful Thought Builds Strong Perspectives
Trust is Paramount
We are stewards of the industry’s Intellectual Capital
Authentic, Genuine and Curious professionals are welcome
What Do We Provide?
We publish up to date, authoritative and well-informed content and have developed a practitioner-based curriculum that is globally recognized. Both have an added layer of insight that can only come from a leadership team composed of experienced executives who have spent careers pursuing ways and means to attract, develop, and retain customers to develop higher profitability for brands.
Click on the Green or the Red logo to find out.
What Do People Think About Us?
Who Are Our Marketing Partners?
