"We are constantly looking for ways to refine and improve our program to ensure our Collectors have the best possible experience. After carefully listening to the feedback from our Collectors, we are rolling out these enhancements to help ensure we remain Canada’s favourite loyalty program. We are firmly committed to delivering more rewards options, improved Collector communications, and expanded customer service."
"To see the loyalty program giant concede is a huge win for consumers, said Patrick Sojka, founder of Rewards Canada, which tracks reward programs. 'Air Miles made a lot of mistakes last year,' said Sojka. 'Now they're trying to dig themselves out of that hole that they dug themselves into.' The Air Miles reward enhancement follows a recent apology note sent to cardholders in which Air Miles said it 'did not live up to' expectations last year."
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