Channels Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

The ‘Road to Rewards 2019’ Report Uncovers Changing Consumer Priorities, Retailer Challenges and Mobile Technology Shifts ATLANTA–(BUSINESS WIRE)–PDI (www.pdisoftware.com), a global software...

Animated drawing depicting an executive explaining the importance of Return on Marketing Spend.

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Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity

An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...

Wawa has announced a massive data breach that exposed sensitive customer information.

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Wawa Announces Major Data Breach Nationwide

Wawa, PA (December 19, 2019) – Wawa is notifying potentially impacted individuals about a data security incident that affected customer payment card...

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The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson

An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...

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Augeo FI Taps Visa Executive as New Chief Revenue Officer

NAPERVILLE, Ill. – (December 9, 2019) – Augeo FI is pleased to welcome Ron Silvia to the executive team as the Chief...

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Cumberland Farms SmartPay Rewards: What would you do for ten cents per gallon?

Buying gasoline to fuel our vehicles is like paying our utility or water bills each month. The fuel is essential to smooth...

British Gas Rewards with an example of its Augmented Reality feature.

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Executive Interview: Cathryn Lodwidge, Loyalty Marketing Lead at British Gas

Creating meaningful customer loyalty through great rewards, partnerships, and smart use of technology. British Gas Rewards is a fairly new loyalty programme,...

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Executive Interview from NACS: The PDI Marketing Cloud in Focus

With the retail industry as our editorial focus during November, we thought it was important to cover a sector that represents one...

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FreedomPay Announces an Agreement with Marriott International for Commerce Technology Innovation

The award winning FreedomPay Commerce Platform™ has been widely recognized for driving innovation, transformation, and growth across a wide range of industries....