Channels Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

JG Creative Rebrands National Perinatal Mental Health Charity

Cheshire design and brand agency, JG Creative, has created a new brand for PANDAS, the national charity which supports parents suffering from...

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Global Advertisers Unveil a Collaborative New Approach to Cross-Media Measurement

UK and US to lead implementation following international peer review September 17th — The World Federation of Advertisers (WFA) has unveiled an...

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2020 Commerce Trends: Collinson Reports Significant YoY Spending Jumps in Electronics, Fitness and Food, as Travel Purchases Dip

Collinson clients’ commerce platforms are seeing significant year-on-year variations in the habits of online shoppers in 2020, tracking with the ongoing effects...

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Ogury Announces Unique Fraud Prevention Capabilities

Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers London, September 16 2020...

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Brand Keys Loyalty Leaders 2020 Report

Medical and Economic Pandemics Significantly Alter Brand Allegiances: Loyalty Is Shown to Brands That “Showed Up” and “Delivered” 20% of Brands Are...

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What’s the Impact of Data Privacy Regulation on Loyalty Marketing?

[Editor’s Note: The management, care and use of PII (Personally identifiable information) is bubbling to the top of legislative agendas across the world...

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Cheetah Digital Announces Signals 2020, Helping Brands Accelerate Digital Transformation, with Celebrity Emcees Tommy Lee and Brittany Furlan

The nine-week long global content summit for marketers by marketers will feature keynotes from industry experts, case studies from top brands and...

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Asset Bank to Integrate with Shutterstock

Image library management made simpler for marketers Brighton-based software company Bright, whose SaaS products include Asset Bank, Dash and Brand Hub, has...

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Merkle Releases Special Edition of Loyalty Barometer Report

Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors Columbia, MD, September 01, 2020 — Merkle (www.merkleinc.com), a leading...