Today's episode is a summary of my interview with Sarah Richardson, Founder of the Australian Loyalty Association. In our original interview, Sarah had showcased the impressive loyalty marketing industry in Australia, so this short summary highlights some of the amazing things I learned from her expertise in that market.
Sarah now runs a boutique loyalty consultancy firm called SCIENSA, advising on loyalty strategy and helping programme owners measure and improve the value of their loyalty programmes.
Listen and learn for a masterclass in the Australian loyalty market.
Did you miss Tuesday's podcast - #103: Movies, Music and Sport – Passion Points to Drive Loyalty