#106: Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual

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By: Wise Marketer Staff |

Posted on May 13, 2021

South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance industry for more than twenty years.

So how does a financial services firm like Old Mutual compete against the market leader?

The answer is innovation, a clear intention to add value and be loyal TO members, enhancing their financial understanding, while ensuring their products and loyalty programme are accessible to customers in every segment of society.

In this show, Brett Cameron, Head of Rewards at Old Mutual in South Africa, shares the ideas and insights that are driving growth, connection and financial wellbeing with Old Mutual's members and customers.

Listen to the previous podcast - #105: Creating Customer Loyalty Through CX Excellence