This episode of Let's Talk Loyalty focuses on insights and emerging trends across APAC and MEA.
With a marketing career that began in direct mail, data and applied statistics, Paul Davies has worked in advanced markets like the UK, and today he shares his view on how loyalty marketing is evolving in established as well as emerging markets that have traditionally focused on customer acquisition.
We discuss global trends in loyalty, as well as the risks and challenges of promotions and first party data, as well as the power of organisational design to help use loyalty mechanics to build brand loyalty, not just transactional loyalty.
We discuss the need for creativity in loyalty marketing, helping marketers connect with both the rational and emotional aspects of the human brain.
Listen to the previous episode: #115: Loyalty Research and Insights from South Africa