#117: Covid Drives Digital Transformation (Short Summary Show)

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By: Wise Marketer Staff |

Posted on June 22, 2021

The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard public health amidst the global pandemic. 

With convenience retail stores classified in many countries as an essential service, to supply gas and basic products for consumers, innovative solutions including contactless payments and the ability to pre-order and pre-pay for products became essential to build trust with customers, as the focus on long-term loyalty initiatives became a secondary concern. 

This short show discusses a few simple digital transformation solutions available to retailers during this unprecedented time. 

Last Thursday's episode: #116: Leveraging Loyalty to Build Your Brand with Epsilon’s Paul Davies