#118: Secrets to Loyalty Success with Collinson's Priyanka Lakhani

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By: Wise Marketer Staff |

Posted on June 24, 2021

With over twenty years leading loyalty initiatives in the Middle East region for Collinson, today's episode features insights from Priyanka Lakhani who has worked with many of the loyalty programmes in this region. 

Priyanka shares her insights on the importance of optimising the timing and relevance of your rewards, and driving redemption as a powerful way to create emotional loyalty with customers. 

We discuss new and different ways for members of travel loyalty programmes to earn points or miles when shopping online, as well as how paid loyalty and subscription-based programmes can drive profitable revenue for business.

Don't miss this episode: #117: Covid Drives Digital Transformation (Short Summary Show)