#122: Loyalty Science Lab Insights

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By: Wise Marketer Staff |

Posted on July 8, 2021

The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University, that conducts research to study the psychological aspects of loyalty programs.

Founded and directed by Yuping Liu-Thompkins, the Loyalty Science Lab collaborates with industry leaders to identify and research commercially important concepts that drive loyal customer behavior.

The Loyalty Science Lab connects academic rigor with practical insight, allowing Dr Liu-Thompkins to become a subject-matter expert on the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth.

Dr. Liu-Thompkins has published her research in top marketing and advertising journals, and today joins "Let's Talk Loyalty" to share some of the exciting insights from her loyalty research team that will prove fascinating to anyone involved with a loyalty program or initiative around the world.

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