With a background running customer loyalty programmes and platforms for leading brands like Adidas and Nokia, Joseph Taylor is now a senior executive with Epsilon. During our discussion in early 2020, he shared some fascinating insights on loyalty trends and preferences around the world.
As the global pandemic became an increasing concern, we discussed how loyalty programmes were adapting their models to stay profitable and powerful, proving to be an even more critical tool for brands to build trust and relationships - beyond just transactions and rewards.
We also talked about the difference between transactional-style programmes and the newer emotionally-led propositions - what Epsilon calls "BIG L" loyalty versus "little l" loyalty!
Listen to this summary to learn more about these ideas and other insights from Joseph Taylor for loyalty program managers around the world.
Listen to the previous Let's Talk Loyalty episode — #125: The Power of Podcasting to Drive Loyalty