This week’s short show reviews the 2020 UK loyalty white paper produced by YouGov and Mando Connect. The goal of their research aimed to truly understand what British consumers want from loyalty programmes.
This summary highlights innovative ideas developed by leading retailers to appeal to socially-savvy younger consumers, and provides an overview of the most popular loyalty models in this incredibly competitive market.
Tune in to hear a handful of exciting new ideas and trends that emerged in recent years.
Listen to the previous episode — #131: Luxury Shopping Centre Loyalty Launch — Galerija Belgrade (Serbia)