#154: Dell's Advantage Loyalty Program (Short Summary Show)

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By: Wise Marketer Staff |

Posted on October 26, 2021

Dell is one of the world's best known computer companies, with a laser focus on driving clear and measurable business outcomes through its loyalty initiatives.

In this short summary of Paula's interview with Dell's Mitch Kennedy, he discusses the impact of transactional rewards and the power of gamification, as well as the importance of understanding human psychology in order to drive customer loyalty. 

Previously on Let's Talk Loyalty — #153: New Zealand Loyalty Expert Shares Exciting Airline & Grocery Loyalty Insights