How do you differentiate one hotel brand in such an ultra-competitive industry?
By focusing on authentic, heartfelt ideas and initiatives that go way beyond anything your guests ever expect.
This is just one of the insights I learned last year when I chatted with Shirley King who has over 25 years driving engagement and loyalty for Kimpton Hotels and IHG both at home in the USA and internationally.
Listen to hear how her instinctive loyalty mindset helped her create some of the industry's most iconic programs, as well as some of the ideas she was thinking through for the future to create even greater loyalty in a post-pandemic world.
Did you miss last week's episode? Listen now — #155: Emirates Skywards – Driving Success Through Personalisation, Partners & New Propositions
