#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy

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By: Wise Marketer Staff |

Posted on December 2, 2021

As 2021 comes to a close, we reflect on the key consumer loyalty trends that exploded in popularity over the past year. In this episode, Paula discusses trends, insights and predictions for loyalty professionals in 2022.

Paula is joined by Epsilon's Vice President of Loyalty Strategy Brad Macdonald as he cites loyalty trends ranging from gamification techniques to subscription loyalty models, and case studies that include Dunkin (formerly Dunkin Donuts), Dell, Carters and Duolingo. He shares the importance of human connection in the context of digital transformation.

Brad also shares the ever-increasing focus on having a loyalty "mindset", and his views on what's working - and what's not - for loyalty professionals.

Previously on Let's Talk Loyalty — #164: Loyalty Magazine Awards – Now the International Loyalty Awards (Short Show Summary)