#166: Community, Connection and Neuro-Diversity - Loyalty-led Marketing with Dr Chris Arnold (Short Summary Show)

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By: Wise Marketer Staff |

Posted on December 7, 2021

Dr Chris Arnold is a marketing strategist and a "proudly dyslexic" champion of thinking differently.

With a deeply held belief in the power of community to connect us to each other, Dr Chris highlights the challenges of relying on social media and measurable marketing, rather than focusing on building a truly customer-centric business.

Dr Chris believes that connecting our loyal customers with *each other* creates greater loyalty for our brands and businesses.

Previously on LTL - #165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon’s Vice President of Loyalty Strategy