#176: Award-Winning Coalition Loyalty Program in Mauritius (Short Summary Show)

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By: Wise Marketer Staff |

Posted on January 11, 2022

Wiiv Rewards is a coalition loyalty program in Mauritius. It was created by the country’s largest private company, IBL Group, and boasts eleven loyalty partners across multiple business sectors.

After only a year in existence, Wiiv won two of the loyalty industry’s most prestigious awards at the 2019 Loyalty Magazine Awards: the Regional Loyalty Champion Award for Middle East and Africa, as well as Highly Commended as the Best New Loyalty Program for 2019.

Join me in this short summary episode as I look back on what I learned from my interview with Delphine Lagesse and Cecile Henry on behalf of IBL Together.