In this short summary, I looked back on an episode with a Comarch executive, Sidney Dunn, to hear one of the leaders in global loyalty technology share a few key trends and insights about their partners and clients.
Comarch works with global powerhouse brands like BP, ADNOC Petroleum and Costa Coffee to deliver world-class loyalty solutions to their customers.
From the collection and analysis of data insights using machine learning, AI and social mining techniques to support program execution, this short episode features the ideas I've found most valuable in my interview with Sid. Of course, be sure to listen to the full episode for other great ideas!
Listen to last week's episode - #177: Subscription Programmes as a Must-Have Tool for Brand Success