In this short summary episode, Paula looks back on a previous conversation with two rising Epsilon executives, Tamara Oliverio and Julie Smith, to hear about how brands can assess and evolve their loyalty programmes to stay successful with consumers in this rapidly changing time.
She revisited key takeaways from the original episode that will help retailers and brands further engage with customers by focusing on developing a strong mobile platform, offering contactless payments, and simplifying the overall customer experience across all touchpoints.
She also discusses ways to increase emotional loyalty with customers, and explains “share of heart” as well as “share of wallet”.
Be sure to listen to the full episode to learn more great tips and trends to ensure loyalty programme success.
Previous episode – #179: Irish Loyalty Summit and Awards 2022