#182: BP Fueling Customer Loyalty Around the World (Short Summary Show)

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By: Wise Marketer Staff |

Posted on February 1, 2022

BP is one of the world’s largest oil companies, operating service stations in nearly every corner of the world. In this short summary episode, I am reflecting on an interview I had with Olivier Martinet, who led BP’s loyalty initiatives for more than a quarter century.

We look back on lessons he learned when rolling out digital marketing campaigns, loyalty programs and mobile integrations in both emerging and mature markets.

Tune in to last week's episode — #181: International Loyalty Awards 2022