#183: Denmark's The Sailing Group Launches Customer Rewards Program

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By: Wise Marketer Staff |

Posted on February 3, 2022

In this week's episode, we explore the launch of a customer reward program by Denmark's largest retailer.

We are joined by Andras Szocs, Head of Customer Programs and Center of Excellence for The Salling Group.

As Denmark's largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount and grocery stores and coffee shops.

Szocs led development and execution of a new customer program in mid-2020.

Hear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing program, while keeping the program unique to the brands.

Weaving in digital payments, coupons and gamification into the individual brand apps, The Salling Group apps have more than 1.2 million users in just over one year.

Previously on Let's Talk Loyalty - #182: BP Fueling Customer Loyalty Around the World (Short Summary Show)