#198: Driving Loyalty Beyond Cookies with Loyalty Expert Billy Loizou

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By: Wise Marketer Staff |

Posted on March 17, 2022

In today's episode, we talk with one of the most creative and insightful practitioners in the loyalty industry with a deep understanding of business issues and how to use loyalty mechanics to overcome obstacles. 

Billy Loizou is the Vice President, Go To Market APAC at Cheetah Digital and an advisory member of Australian Loyalty Association.

Billy shared a great case study using NFTs to build customer loyalty, and why loyalty is perhaps the most important tool for any marketer in 2022 as cookies become obsolete. 

As privacy rules go into effect and without cookies, marketers need to revisit traditional customer engagement techniques. We discussed a variety of alternative options that can lead to the development of successful customer acquisition strategies and solid recurring revenue streams.

This discussion includes some great case studies of innovative companies really pushing the envelope with their customer loyalty programmes.

Previously on Let's Talk Loyalty - #196: Loyalty Statistics and KPI’s for Success (Short Summary Show)