#204: Loyalty Lessons from "USA Convenience Chain of the Year" - Yesway

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By: Wise Marketer Staff |

Posted on March 31, 2022

Today Let's Talk Loyalty talks with one of the leading marketers in U.S. convenience retail, Derek Gaskins, Chief Marketing Officer of Yesway.

Yesway is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain of the Year.

Gaskins shares the exciting challenge of keeping customers loyal while acquiring new stores and products that customers love, and building a leading retail brand that combines the best of them all.

He also explains how his team have embraced a mindset of loyalty from the start, and how they are leveraging their award-winning "Yesway Rewards" program to support their ambitious growth plans.