In this short summary show, "Let's Talk Loyalty" revisited an episode with Len Llaguno, founder of Kyros Insights. Len uses his professional training as an actuary to assess loyalty programmes not in terms of liability, but profitability and possibility.
We talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success.
Len also shared how brands should employ a "customer-first" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes.
Previously on LTL - #210: Digital Consumer Trends for 2022