#216: Everyday Loyalty - Connecting Customers, Members and Merchants

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By: Wise Marketer Staff |

Posted on April 28, 2022

In this episode, James Berry, Commercial Director, Valuedynamx at Collinson shares game-changing concepts he believes are becoming pivotal for loyalty professionals.

James and his team work with brands to create loyalty programmes that are engaging, relevant and increasingly valuable to customers.

In this episode, we discuss the dramatic changes in consumer behaviour, and some of the innovative ways that Collinson have found to connect programs, consumers and merchants in order to ensure loyalty programmes become even more relevant in everyday lives.

We also talk about opportunities working with emerging technologies like NFTs and cryptocurrencies.

This episode will help you understand the latest innovative strategies for post-pandemic consumers.

Previous episode - #214: ENOC’s Successful Loyalty Program in the UAE (Short Summary Show)