In this week's short format episode of Let's Talk Loyalty, Paula looks back on an episode from early 2021 when she talked about how loyalty programmes evolved during the global pandemic. Tune in for an insightful conversation with Ashish Sinha, Managing Director of Epsilon APAC & MEA.
While some brands did their utmost to be extraordinarily helpful to consumers in that particularly difficult time, others overloaded their members with offers and deals that they didn't want or couldn't afford to redeem.
Listen to enjoy unique Epsilon insights on how true customer loyalty can be earned.
Previously on Let's Talk Loyalty - #216: Everyday Loyalty – Connecting Customers, Members and Merchants