#219: For Love or Money - Australian Consumer's Loyalty Perspectives For 2022

WM Circle Logo

By: Wise Marketer Staff |

Posted on May 5, 2022

In this episode, Adam Posner, joins us to talk about his hugely popular "For Love or Money™ Australia" research report and insights for 2022.

Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the "3 Bs" of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.

Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.

Previous LTL episode - #217: Insights on Loyalty Innovation with Epsilon (Short Summary Show)